Suzilla: Family Business Podcast

Marketing moments with archetypes, how to turbo your messaging.

Supernova had a big week were we talked about Marketing archetypes. If you followed Suzie Health Solutions through the years then you would have seen a variety of archetypes used.

How do they work in business? How do they work in the real world? Would politics be better if one or both of the parties played from a different archetype? What were the colors on the brand wheel? We have had the fortune of working with most all the positions over the last twelve years. In the end we picked the most comfortable pair up with Wenatchee Insurance. 

It is helping us go from marketing notions to a marketing plan. Oh boy this is going to be fun.

Difference in the workplace

The minute that someone steps into our insurance office a person knows that they are in for a different experience. We set out over a decade ago to not make something that sucked. As our kid puts it has no soul. When we look for partners, we look for a different mindset. We want people that care about people, our community and profits. In that order.

When presented this year in a Business Contest with the triple bottom line, we laughed because that is how we always ran our business. We look at our clients as 50 year clients. If we don't win their business' right now then we will later. It's the long term focus that provides the unifying gel. 

America needs more gambling

I am not talking the poker chips and scratchers. We are getting into risks and rewards today. Comfort & safety versus growth & discovery. How if we remove all of the risk then we never win. If we never reward others, then we never win. Who could use some more wins in their life? How about your kids’  life?

If you are being honest then there are accurate rewards and responsibilities. If a bank executive can pocket millions of dollars and ride off in the sunset leaving the bank in ruins is that responsibility?

If a kid is prevented from learning history will they behave compassionately? What happens when they learn a few years down the road that they were blocked from the truth?

Spend a little bit of time discovering things. Taste something new on the menu. Talk to the quiet person in the room. There are rewards to be had by living free and risking. 

Capitalism Meltdown

We operate a little different. In an industry where women make about half as much as men we focus on inclusive capitalism. If you want an to work with a different kind of insurance agency in Washington State then let us know. 

There reaches a point when you take complexity and distill it to the point of destruction. It no longer functions as originally intended. It’s like boiling coke to a syrup and still maintaining it is a cool refreshing drink. It just doesn’t work that way. As we wade into our contest, we are seeing more approaches to capitalism that if we utilized would create an ethical dilemma. We are going to peal back the layers of Capitalism.  

SuperNova and starting a business.

Suzie Health Solutions has been around for over 10 years working with Health insurance. Recently we decided to start improving Property Insurance in our area and Launched Wenatchee Insurance Agency.

We are in a small business renaissance in the United States thanks to some Legislation like the American Rescue Act and Inflation Reduction Act more people than ever before are leaving corporate life. We recently stumbled into Supernova Business Launch Competition and it is an amazing primer for people that are starting a business to work through issues.

Pick you allies. One groups that deserve a shout out is GSBA. As we do, they believe that Equality is good business. They represent over 1300 small businesses and have already started enriching our business. 

So yes, this is the time to build a small business and tap into the groups that provide meaningful support. 

What do you think of when your hear Insurance Agency?

Supernova is putting Wenatchee Insurance  in a competition with 24 different businesses and it looks like there are some assumptions about what goes into a business. We have been in a few clashes with old timers because the industry is changing. We have seen some great examples on what is possible from Insurance Soup. It isn’t that old musty place that everyone hates to go. Let’s talk about where we are at and going running our agency.

Home, Work and the 3rd Space

When you have a small business. We run an insurance office which means long hours and when you have a family what do you do? Well we built a space in our office. It was critical in our success for child care expenses and covid lock down. For us it never became a battle of office verses family. 

Last weekend we gathered the families of the office together and started designing the third space. We set aside a space in our office for our son at our first office and we are continuing that in the new office plus including our partners in the design. It’s a space that is neither work nor home but one that we can recharge and revitalize our attitude. I started out with acknowledging the most powerful person in the room.

Bonus Desperation

The Last Big Job, the winning lottery ticket, the future self-coming back in time to save us. Bonus desperation is thick in sales and it can effect outcomes. There is a ton of fantasy plots that are developed on assembly line jobs. Your body paying the price while your mind wanders. But what is the alternative? What happens if you make tiny steps every day to a new future?

Buying experience verses the selling experience. Which one wins?

We have been working a small business for over a decade. This one hits home. 

There is an awesome video out there of a lady describing her experience with buying a Porsche in 2020.

She called up the first dealership and requested to have more information on three of their cars. They refused and so she moved onto the next and had a great experience as not only did they send her the information, they also did zoom calls, interacted with her on Social Media. 

What is the customer experience when you work with them? Are you focused on the seller or the buyer? How does it work when you are hiring? We get into it with Suzilla. 

New Year means a new me right?

What is occurring right now and what you can do to make this year the best for yourself, your family and your career. I take time between the Calendar New Year and the Lunar New Year to observe and reflect. 

Since we work with Insurance, we see a lot of activity around the new year and there are things that can be down through the year to improve. This is the moment of time that we see who prepared for the new year and who pushed it aside last year.

This is a great moment to take steps to move to a better position.