Suzilla: Family Business Podcast

Do you run a community business or are you running a selective business? There are a lot of people that are running businesses for a niche group that don’t know it. They could be setting up gatekeepers that are driving away new customers. If the growth is stagnating it might be time to look at your regulars and your practices to see what keeps your business from growing.

The Medicare and Healthcare Enrollment are almost upon us, so I get to hear all the woes of the insurance industry. It is our 13th Open Enrollment so we have seen a few things.  This is despite it being one of the most heavily regulated industries out there. We are going to peal back some of the myths and look at what makes up a insurance professional.

Way too many people are looking for that single solution to solve all their problems. It could be a preacher calling for the Rapture to the Robber trying to do that one last score.  While we can’t go back to the past and fix that one thing, we can make tiny steps so that the future ends up better. It takes hard work.

We had a dry lightning storm roll through our state and we went from two big fires to twelve. During the dry season it can occur that quick. There are things that you can do to prepare such as preparing to evacuate to how do make breathing easier when there is smoke everywhere. Let’s take care of smoke season on today’s Suzilla.

What are you doing right now to relax and be unique? What makes you special, people nod their head when they listen to you and allow you to find others. It is what makes you exciting and vibrant because you are more than just a cog in a machine. It is your key to escaping loneliness.

One of the biggest questions that is being asked after the OBBB is what is healthcare going to look like. This is our 13^th year of Open Enrollment. We helped run the Enrollment Center located in Wenatchee for years. So buckle up, this is a ground floor look at Healthcare, Medicare, Single Payer, Medicaid and even a little VA coverage in WA state.

Do you travel? What are your adventures and perspectives are you able to bring home after exploring. Have you or your office carved out time to be away from work? We were able to shut down the office for a week and let everyone scatter with personal explorations in mind. We saw a lot of things that we would have missed if we didn’t travel to a border town and visit with a Co-op that I have have been following since 2021.

Those little things that everyone has to do to keep things running smoothly. It could be filing a business license to doing laundry at home. These are support structure things that can turn lives upside down quickly. Today we get into building the systems that keep lives moving forward.  

OK, has red, white and blue run it’s course for color use In a friendly manner? Has it been over used beyond the flag code. How do I show my love of country without scaring employees? 

 

What do colors signal for your business? How powerful is purple and green? How about as a consumer? How to break traditions and still express yourself.

We have built a couple of brands, what does optics do for your message? Do you need them? What is the balance between form and function? It pays an important roll in your business and even employment. There are a lot of visually learners so what are they learning about you. Sometimes a little bit of grit is a good thing.