Suzilla: Family Business Podcast

Summer Time and work changes.

We have been running a small insurance office for over a decade. One of the biggest concerns with summer is what about the kids? Childcare is expensive and this is opportunity to do family bonding and larger gatherings. There is camping and spending time in the outdoors. Fruit is harvested and put up for the winter. We even get into cook-outs as there are rules. There is definitely a seasonal change in our office. Make the most of it. 

Raising a child is a lot like running a small business.

For the last twelve years, we have been raising our kid while working our small insurance business. Tomorrow is graduation. We are going to talk about some of the ups and downs in what we have done. Education is important and we are ready to hand them off to the next phase of their lives. If you want to prepare yourself either for raising a kid or a long project then this is the episode for you.

 

#suzilla

Why should businesses & communities look at Pride seriously?

We have been advocating human rights, LBBTQIA+rights, etc some time. ( It was when I was looking at annuities and rights surrounding gay marriage. )Last year our office received a couple of threats and we keep going because it is important. As a younger office, who are our kids and peers? Where does the law support? Where do dollars support? Is putting rainbow t-shirts up important? Let’s get into it on Suzilla.

Small business is the community safety net that you have been looking for.

Suzie & Matt have been running a small insurance business for over a decade through financial tough times and good times. We just had a rival insurance agency issue that they were closing in seven days. The market isn’t easier this year. How is a small business used to build safety nets for our communities? Why, we have no problem promoting other rivals in good standing and up and new business development.

How do scripts work in the sales world?

We run a small insurance agency in Central Washington.

There are two different cultures when it comes to sales. One is the use of scripts. You go through a script and then at the end respond to any objections and you close. The other requires a little more work. We are going to talk about the importance of buy ins. 

This is something that you want to pay attention to.

Finding your Yellow Brick Road for Success

It's how Matt got Suzie to start working with insurance at Wenatchee Insurance. It’s not in a book, it’s not in a school, it’s not some old grey haired wisdom. It requires answering a couple of questions to find your genuine path to your yellow brick road. Sometimes they are together and sometimes they branch off. We are going to get into finding success in the modern world on today’s Suzilla.

#smallbusiness #wenatcheeinsurance #suzilla

Getting Real, Real can make a difference.

When you go out do you find the beigest of restaurants, order a factory-assembled burger with no salt on the fries? We prefer to find a mom-and-pop stand where a person named Jo assembles something that would make a nutritionist cringe.

Last week one of our partners was dropping off supplies for an event notice that Suzie and I sell from who we are and that is what they liked about us. Insurance can be boring and our customers are not so we have to do it differently. It’s what our clients like about us and how we have built a referral network that cares about the community.

We are getting real today.

What brings people to you? What is your draw?

We have held another record month with writing insurance policies from our office in Wenatchee. We use a very natural method of understanding what makes it attractive to do business. It is not a sale for sales numbers. In fact some of the best policies that we write, we receive zero commision. 

If you are in sales, then you better know. If you value relationships, then you have to figure it out. We are going to talk about attraction and how to develop it and what not to confuse it because it is more than just looks and free stuff. A deep dive into draw on today’s Suzilla.

Car Insurance hit 22% inflation, we need to share some tips.

Straight out of Wenatchee Insurance, we had to talk about inflation this week. As parents with a Senior getting ready to graduate and small business owners, we feel the pinch. 

With Car insurance prices hitting 22% and articles talking about groceries as a splurge item, it’s time to talk about saving money. As small business owners, this is not our first time around for finding places to save money. We have been getting a lot of quotes that by the way that they are pitched show that they have bought into some myths and they are spending more money around their policies. Tips on how to thrive in tough times. 

#wenatcheeinsurance 

Are you measuring your customer's smiles as part of your success?

We have people who come to our Insurance office for the first time filled with dread. Grey-skinned, grim looks focused on the task of diving into insurance through their beliefs. (Seriously, we are going to do an insurance myth episode because someone is telling fibs).

When they leave are radiant, expressive and confident. Smiles are something that you cannot measure but you can see the results. This week's Suzilla is about building smiles with your business.