Suzilla: Family Business Podcast

Everything is about Community.

It has been almost 10 years since we started Suzie Health Solutions on the principles of helping others without charging a fee. Health Insurance was expensive, and we knew that it is confusing so we started. We didn’t start it to help friends and depending on time between ¼ and ½ we receive zero funds. It was a comment on our the Wenatchee Police Department's page that made us ask the hard question, what is going on? It has always been the right thing but have we drifted away from our local community with this ideal of helping others? On this week, doing the right thing, everything is about community.

Don’t get trapped in your comfort bubble.

It’s an everything insurance year and if you behaved in a responsible manner, then you might be experiencing some hesitancy.  

Comfort & Safe are the sweetest traps. Build something that you don’t have to fight off aggressive people, deal with a pandemic, watch movies from 30 years ago and eat junk food. It’s good for a short time but It stunts growth. Let’s get in to reaching out and enabling others around you to grow and blossom with new things.

So here we go on this week’s Suzilla.

How do you spark business?

It is a collision of risk and opportunity that produces food on the table. When we are not doing our own small business then we have been assisting others with theirs. Yes, we risk helping others and make sure that the new business knows that they are valuable usually through payment, sometimes a positive review. There are traps such as college will increase your knowledge however debt can limit your opportunities for starting up. It is a lifestyle that becomes evident in the actions and language of people. It became clear when one candidate spoke. On today’s Suzilla Sparking business.

Toxic People and Nocebos

Today is a perfect day to talk about the Nocebo effect and toxic people. You are probably aware of Placebos. Something that is innocent however you think it will produce a positive result and it does. A Placebo effect can occur up to 60% of the time. The opposite is also true. 

The Nocebo is something that you think will produce a negative result, so it does. What happens why your Uncle Fred is talking about businesses failing when he running a business? He starts to slide toward that negative result. Here is the thing, both are environmental and habitual, so we are talking about some in our lives and how to avoid them.

When you are a small business, you hear no all day long.  We are going to get into identifying when you are in a Nocebo and what you can do.

How important is travel to a small business?

To a family? Why would you separate to experience something different than you partner? There are trade offs in any business and mistakenly, travel is one that is tossed aside because of expense and not a quick reward. On today’s Suzilla, we are going to talk about the importance of travel for growth.

You want to improve your business? Add some internet.

We have store and we work with products that have been around for years. The internet enabled us to be found by customers, offer different products, and even reach out and make new friends and business partners. It is one of the biggest drivers for new business. It is why we are excited to see non-business people see it as infrastructure. Today on Suzilla, we are going to have a quick look at the internet.

It’s OK to have a bad day.

Time for a reality check, it’s being positive 24/7 is unreal and harmful. Not everything is going to be beer and skittles.

Yes, there are times that you are going to have to embrace the suck. However, we are talking about waking up and you know it is going to be a bad day.

It requires some acceptance, some coping, and preventative work. So we are going to talk about being OK with a Bad Day,

Living in outrageous joy and prospering

There are two places to run a business. When you walk into our office tell us what you see.

One is business model is creating a xerox of a previous business and day in day out repeat. The other is to fill it with outrageous joy. Both models can work however for us living with outrageous joy leads to things like spontaneous team building, romance, and passion. We are going to talk about these models.

Do you have a bucket list or do you have goals that you accomplish? Suzie is going to Flavortown with Insurance Soup in May. You can make little changes that have big impacts looking back.

This week on Suzilla. 

Being the best sucks.

We do a lot of innovation when it comes to our business. Suzie is getting ready to go to her first Insurance Group Convention because she is the best person to bring back new materials and attitude to our agency. We are using best to grow. 

More commonly, being the best has a dark side. It can make you lazy and stifle innovation. It can also lead to being passed by your competition. We are going to talk about what you can do to stay on top when you get that best rating.

Let’s cover the best on this week’s Suzilla.

Fraud is stealing our community

We can use less fraud. As insurance agents we literally take classes about ethics and fighting fraud on a regular basis. Do we need more people regularly trained in these types of materials?

We have had several big cases in our area about fraud. The Firefighters Seth Ellis & Josh Bollinger faking COVID cards with a Walgreens Pharmacist Geoff Reynolds. A nurse stapling Ivermectin paperwork to discharge paperwork, over the hill a DR Anna Elperin doing a faked up Covid exclusion mill and a cook over a Leavenworth Clinic producing misinformation around Covid.

Thankfully, we have had Reporters like Dominick Bonny and Tik Toker Danesh (@thatdanshguy) shinning a light at the worst behaviors. Hopefully more will join in exposing fraud in our area. If you find your group operating in an unethical manner, then change the group or leave it. Seriously, community is important.

Let’s cover fraud on this week’s Suzilla.