Suzilla: Family Business Podcast

Work or home Chores are important

Those little things that everyone has to do to keep things running smoothly. It could be filing a business license to doing laundry at home. These are support structure things that can turn lives upside down quickly. Today we get into building the systems that keep lives moving forward.  

Colors are one of the first ways to signal your intentions.

OK, has red, white and blue run it’s course for color use In a friendly manner? Has it been over used beyond the flag code. How do I show my love of country without scaring employees? 

 

What do colors signal for your business? How powerful is purple and green? How about as a consumer? How to break traditions and still express yourself.

Optics are important when sending a message

We have built a couple of brands, what does optics do for your message? Do you need them? What is the balance between form and function? It pays an important roll in your business and even employment. There are a lot of visually learners so what are they learning about you. Sometimes a little bit of grit is a good thing.

What does Pride have to do with good Business?

Pride has been big business for years. Is it rainbow washing or is a business working on being inclusive year round? Is it good for business or is it being abandoned? While we are a little insurance agency, we have been having a blast for years supporting inclusive events around Washington state. This is what we have seen this first week of Pride Month 2025

When is too much?

How do you determine that you are being overwhelmed and how do you not overwhelm others. How does love bombing someone work and what is it’s reverse? How do you set boundaries to keep yourself whole and moving forward during challenging times.

How do you build a Cheese Rave>?

Yeah, I heard about a Cheese Rave today. There is a wonderful skill about pairing two separate ideas and having them come together like peanut butter and jelly. We are going to talk about some of our favorite fusions and what it takes to bring things together. It does take work and effort when done correctly. 

Does your business important enough for a group chat?

As Insurance Agents, most of our business is not shared on group chats with a stranger present. We have held confidential information our entire lives. It impacts trust from our associates, the companies that we work with and most important our clients. We get into protocols and secrets and why they are important for everyone. 

Here's your sign

When folks drive by our little insurance office one of the first things they see is the sign. When they encounter us on the web or social media there are also signs. It’s spring time so we look at are signs. Do they sparkle enough for the new year. Do we need to update. Here are some things that we do to make us stand out and welcoming.

What is the cherry on top to make your environment welcoming?

When setting up an office for Wenatchee Insurance. We have done our best to use micro validations to make it welcoming and not boring. We are going to get into methods that keep your space interesting while moving people through and conducting business. Life doesn't happen in a bland space so how do you introduce difference with out being outrageous?

Do you own a suit?

One of those issues that is popular is what do you wear to the office?

How important is what you wear to your job? Are you a for show kind of person or a for function kind? How important is it in today’s work environment to own a suit and tie? What about personal protection equipment including sensible shoes? Is it appropriate to berate a guest or employee publicly for their costume?